Until Apple begins showing their hand, there’s no way to know how far along they are into the development of consumer facing mixed reality devices.
Patent drawings and leaked information from Apple points towards an enterprise-facing headset to start that resembles the HoloLens 2 more so than the Meta Quest Pro–which uses video pass through viewing and hand controllers instead of see through viewing and hands free control like the HoloLens 2.
Apple has always been a consumer-facing brand, and ease of use has always been their biggest value to consumers over other brands. As mixed reality hardware developers continue to experience breakthroughs in the technology that make it more user friendly, the development towards consumer headsets will pick up speed.
For example, the HoloLens 2 was the first headset with the capability to operate without being tethered to a computer–a giant leap towards being able to wear this technology wherever we go. Of course the bulky feel of current headsets must be reduced in order for these to target consumer audiences, but the momentum towards this outcome continues to grow.
It makes sense for Apple to begin with an enterprise-facing headset with which they can continue to develop breakthroughs that bring us closer to consumer mixed reality hardware. Until they reveal what they have been working on, we won’t know how far into this race they have made it.
It is hard to say exactly. Every prediction so far has been incorrect. The latest rumor is an announcement at an event in January of 2023. This lines up with the long-time predicted release date for their first headset sometime in 2023. Apple's mixed reality headset is estimated to reach production figures of 750,000 units and will be exclusively manufactured by Pegatron, a Taiwanese electronics manufacturing company. Time will tell. But, with the release of Meta Quest Pro, It’s doubtful Apple will want to continue to drag their feet.
A legal firm that has represented Apple in many other trademark filings across the globe has recently filed trademark applications for “Reality Pro”, “Reality Processor”, and “Reality One”.
Most likely to be released first is the Apple Reality Pro mixed reality headset that will rival the Microsoft HoloLens 2, Magic Leap 2 and the Meta Quest Pro in the high end mixed reality device market.
The name most likely according to trademark filings and leaked code is RealityOS.
Potential features include two 4K micro-OLED displays, 14 cameras, two main processors, eye tracking, hand gesture control, and object tracking.
They will most likely be similar to the Meta Quest Pro with the front glass, with a resemblance to a pair of ski goggles. Supposedly the outward-facing cameras are concealed better than the Quest Pro and the overall device will come in thinner and lighter than the Quest Pro, which weighs 722 grams / 1.59 pounds.
Early information suggests that the headset will cost around $3,000. This puts it at the higher end range closer to the prices of HoloLens 2 ($3700+) and Magic Leap 2 ($3,299+). The question is does Apple try and push the cost lower towards the Meta Quest Pro price ($1,499)?
It is likely that Apple will continue to operate within a “closed ecosystem.” In other words, they will continue to control software compatibility with their hardware in a way that will differ from other hardware platforms. That’s why it’s so important for organizations to have a mixed reality strategy that focuses both on Apple specifically, as well as other platforms.
When Apple comes out with their first headset–which is rumored to target enterprise customers–organizations should already have a strategy in place to immediately begin developing consumer-facing programs for Apple headsets. Why? Because even an enterprise facing headset from Apple will open the door for organizations to begin preparing for mainstream adoption of mixed reality.
Right now, Microsoft’s HoloLens 2 dominates the mixed reality market for enterprise solutions; however–assuming they are able to produce a quality product–Apple will in all likelihood corner the consumer market for mixed reality headsets. Apple currently corners the market for smartphones in the U.S., and depending on the quality of the product they are able to produce in mixed reality, it’s likely they will maintain or even grow this market share as mixed reality is adopted by consumers.
As screens are replaced by spatial computing through mixed reality, the demands of UI/UX design will expand to include a much richer sensory experience.
Education in the workplace and the classroom is becoming more and more automated. Extended reality devices plugged into the internet of things is one of the most profound breakthroughs in the space.